About us

Our company

LaDress is a Dutch fashion brand with one thing in mind - helping you discover the perfect dress for every occasion. A dress that can be worn day and night. A dress that creates the ultimate look for just about any occasion: in the office, dancing the night away or when enjoying the weekend. The collection is being sold via www.ladress.com, the LaDress Stores, travelling pop up concept LaDress Boutique and de Bijenkorf.

The founder

Simone van Trojen, a woman just like any other woman and mother of two, had a dream that eventually developed into something beautiful. After obtaining a law degree she was a corporate executive for several years. Simone spent years looking for that one dress that would fit all her different roles in life. It was this search that in 2006 led her to design her own dream dress: LaDress. Nowadays Simone combines motherhood, marriage, running her own business and a hectic social life all into one.