Inspiration

We are inspired by the romantic Mediterranean lifestyle. The old town of Saint Tropez, the island of Capri, Portofino are among the many hotspots we adore. The powdery pastel colors, fresh flowers and sublime scents. Men and women dressed-up, enjoying life and each other, free flowing fabrics, a lovely cold drink while overlooking the sea, with a soft breeze stroking your hair. Feel sun-kissed every time you slip into your LaDress. Even when it’s cold and rainy outside.

Simone has always admired women who embrace life. Women that express their femininity in an elegant and fabulous way. That show a modern way of feminism: having trust and belief in themselves. When designing the collections, Simone always pictures these women as role models: Brigitte Bardot, Sophia Loren, Catherine Deneuve. But also more contemporary icons like Angelina Jolie, Julia Roberts and Kate Moss.

She can kill with a smile, she can wound with her eyes. She can ruin your faith with her casual lies. And she only reveals what she wants you to see. She hides like a child, but she's always a woman to me... - Billy Joel