About us


Our company

LaDress is a Dutch fashion brand with one thing in mind - helping you discover the perfect dress for every occasion. A dress that can be worn day and night. A dress that creates the ultimate look for just about any occasion: in the office, dancing the night away or when enjoying the weekend. In recent times three new lines were added to the collection: LaDress Couture, LaDress Balance and LaDress Girls. The collection is being sold exclusively via www.ladress.com, the Brand Boutiques and travelling pop up concept LaDress Boutique.  

The founder

Simone van Trojen, a woman just like any other woman and mother of two, had a dream that eventually developed into something beautiful. After obtaining a law degree she was a corporate executive for several years. Simone spent years looking for that one dress that would fit all her different roles in life. It was this search that in 2006 led her to design her own dream dress: LaDress. Nowadays Simone combines motherhood, marriage, running her own business and a hectic social life all into one. 

About simoneparool

Philosophy
Inspiration
We care
Craftsmanship