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Our company


Our company

LaDress is a premium online fashion brand with one thing in
mind - helping you discover the perfect dress. Every woman is secretly looking for that one perfect dress, which can be worn day and night.
A dress that creates the ultimate look for just about any occasion:
in the office, to a business dinner, dancing the night away or even going to the beach. As complimentary items we also offer a changing variety of quality essentials.

The founder

Simone Van Trojen (45), a woman just like any other woman and
mother of two, had a dream that eventually developed into some-
thing beautiful. After obtaining a law degree, she was a corporate
executive for several years. Nowadays Simone combines mother-
hood, marriage, running her own business and a hectic social life
all into one. As an enthusiastic fashion lover, Simone has spent a
lifetime looking for that one dress that would fit all her different
roles in life. It was this search that, in 2006, led her to design her
own dream dress: LaDress. By launching her creation on the
international market, Simone provides the answer to the one
question women around the world ask themselves every single
day: what should I wear?

Simone persfoto