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When we have new dresses, they must be beautifully photographed for the website of course. Recently we did a shoot with the new dresses we've showed at Amsterdam International Fashion Week, including our new t-shirt dresses. It was a very long day but the results are absolutely wonderful!

I want to thank all who have contributed to the shoot: Denise Boomkens for the great photography once again, Dirk Jensma for the wonderful make-up and hair, Anneke for assistance and, of course, model - and my namesake - Simone. Without you all, I wouldn't have such lovely pictures. Thanks for your tremendous efforts!