Around the organization of a fashion show, public relations is a must! Without PR there is no press and media and a fashion brand naturally needs press! If the collection is appreciated by them, it will show up in fashion magazines. One can't wish for better publicity.
For public relations both Club Brillant and I work with So PR, a leading agency in the field of beauty, fashion and lifestyle. They write our press releases, send out press invitations, keep registrations up to date, create a seating list and send out the seating cards.
Last Thursday they've written all seating cards for example, and yesterday they've seated all the press and the guests of Club Brillant and LaDress on a floor-plan. In other words: who sits where. This may sound very simple but it isn't like that at all.
To seat all guests is quite a puzzle and requires utmost concentration. And when that job is done, they must ensure that everyone gets the right seating cards. Personally, I don't bear thinking of doing that by myself and therefore I'm extremely grateful that So PR does this so well for Club Brillant and me!


Kommentare (1)
Nathalie | di 26/01/2010 | 23:39
Het zijn toppers bij So!
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